About us
Enhance Your Electrical Experience
Electrical Wholesaler
Customer-Centric Approach
All products are sourced.
Only the best are selected.
Meet our dedicated team
Dedicated professionals powering our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Mark is the driving force behind the company. He loves to keep his hands full by participating in the selection of products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Tom loves taking on challenges. With his multi-year experience as Sales Director in the electrical industry, Tom has helped the company to get where it is today. Tom is among the best minds.
Aline Turner
Chief Technical Officer
John is one of the iconic people in the electrical industry who can say they love what they do. He mentors 100+ in-house sales representatives and looks after the community of thousands of customers.
Iris Joe
Chief Financial Officer
International Expertise